First, whatever I say from here on out in the blog….pay attention.  I am starting a New Years Resolution early and this is it.  Once a week (atleast), you can find me here.  The Marketing Goddess blog is ready to live again!

Why did I stop?  Easy…business got into the way.  I do not get paid to write here.  I did get paid to write other places.  The choice is easy right??  Wrong.  Here is where I teach you WHY blogging is important to your business. 

The call last week went something like this:

“Hi, I found you on the internet and I was impressed with what you had to say,” the voice on the other end told me.

“Really, you found interesting information on the website?” trying to prompt her to tell me what she read.  It is a marketing conversation that EVERYONE should be having with every potential customer that calls.

“No, on your blog.  I goggled you,” I could hear her smiling.  That made one of us.  I was not smiling because I knew the blog had not been updated in months.  And, I have learned first hand that blogs work in another way.

Recently, I started another blog (not listed on this site).  It has received over 20K hit in the past four months.  How does happen?  It’s not hard at all, but we will go through it in the next few posts!

Lesson here:  1—Blogs work.  2—Clients will find you on the blog.

Here are some blogging basics that you MUST accept:

  • You must commit to your blog.  If you are not going to keep a regular posting schedule, then save yourself time and money now.  Leave it alone.  This is extra important because blogging can bring you SEO hits.  Plus, an audience will not commit to follow you if you don’t give them a reason!
  • Get Technorati (and other social medias) hooked up from the start.  By adding easy ways for people to follow your blog, then you will build an audience because they get whatever they want with their Happy Meal.  See the green box over to the right that says “Technorati Favorites”?  That is my Technorati home where people vote for me!  VOTE FOR ME! VOTE FOR ME! VOTE FOR ME!  If I know that I am loved, then it is easier for me to keep coming back.
  • Load your Blog.  Some people simply put their comments out on the blog.  Your blog should be your home away from your website.  Adding content gives people places to look around and find out more about you.  For example, on my blog, you can see customer testimonials.  Give them a reason to talk to you.  AND…your contact info should be prominent.
  • Plan the information you want on your blog.  What do you want to say?  How often?  What schedule do you want to set?  Get with your marketing person and set up a plan for your blog.  Your marketing plan should include this important step.
  • Have someone design your space.  Its not rocket science, but it is brain surgery.  No…not really.  But in truth, a good Blog Marketer (if not me, then someone please) can give you hints on what to include, how to lay it out, and where to cross the Ts.  You can also get information on writing for human beings as well as search engines.  A great blog marketer will hold your hand through this process.

Ready to get started with your blog marketing campaign?  You have my blog New Years Resolution.  Is getting more business part of your New Years Resolution? 

If you have questions, comments, or emotional outburst….well, that is why I am here! ~~Diana, Marketing Goddess

First, thank you to Michael, a good friend always ready to talk Marketing with me and inspire me to understand my vision.  Today, as he and I chatted about social marketing and blogging, I started to realize something not everyone knows… 

Let’s start off with an understanding that social marketing IS the medium of the future.  Bingo cards in magazines (if you are too young to remember Bingo cards, then be grateful that the world moved on from this painfully slow form of marketing!) and mailing letters are so obsolete.  Don’t get me wrong.  Direct mail can be very effective if executed well, but there are so many quicker more efficient ways to network with the today’s generation.  Even phone calls are becoming a relic of the past. 

One of the major ways is MySpace!  Of course, this medium…blogging is a fav-o-rite of mine, but MySpace is another flavor.

It seems like 99% of the MySpace pages miss the main rule of marketing.  KISS—Keep it simple stupid!  As I look over the profiles available on MySpace, there are some that are very nice.  Graphical layout compliments the message and even promotes the reason for approach.  However, as a rule….they are painful!  My general rule is clean clean…and did I mention clean?  Remember, MySpace is user oriented.  It is meant for the human element to gather and meet with friends.  Create a network and find like minded people interested in the same things you are…whatever that may be.  If you offend the masses, you loose friends.

It like that guy who is always wearing an ugly shirt when he goes to a party.  His wife loves him too much to say it is ugly, so she just rolls her eyes as everyone gasps and points.  Don’t be that ugly shirt.  I mean, don’t let your MySpace page be that ugly shirt.

What can you do to Succeed in MySpace?

  • If you are graphically challenged, GET HELP!  MySpace is full of people offering help and there are tons of free skins online.  One such place is http://www.freecodesource.com.
  • Remember that this represents you.  Don’t be scared to be different, but don’t turn people off either.  If you want to turn a module alittle to the left or right….go for it.  Distinguish yourself!
  • Make your information reflect things that would interest other people.  Draw them in…get them to contact you.
  • Invite people to your MySpace.  Get out there.  Share interest and exchange invitations.  If you have a blog, then promote it here.  Use and abuse this space.

By no means am I an expert on pretty-ing up a MySpace page, but they don’t have to be unattractive.  In a few short hours, I made my page (have a look at http://www.myspace.com/marketing_goddess).  Is it an inspiration for Michelangelo?  Not likely…but it is not going to start a mouse race for the little black X at the top right of the screen either!

If you stop by MySpace page and want to leave me a comment, do it! Do it! Do it!

By the way, that was a call to action.  Next blog, we talk about asking for what you want and directing your customer to the sale.  Again…I get to change my mind!

If you have specific topics you would like for me to address, then give me the test.  Ask!!!

If you have questions, comments, or emotional outburst….well, that is why I am here! ~~Diana, Marketing Goddess